Bud, Pepsi, Monster? Does It Really Matter?

With all of the speculation of who Dale Jr's sponsor is going to be, does it really matter? Whoever the sponsor is going to be, Dale Jr. is still going to make a lot of money, Hendrick Motorsports is still going to bring in a ton of money, his fans will still by merchandise in droves and whoever the sponsor is will get a spike in sales. So my question is do you agree that it doesn't matter and who do you think the sponsor will be?